Flow 2011

Conceived as an extension to an existing multi-brand bathroom showroom, the clients needed a new space to house & showcase the their high-end fixtures & designer pieces.

At FLOW, the conventional showroom layout was revisited and redefined. The architects presented a number of abstract, bathing environments; each set in a detached, self-contained niche; with each niche in turn housing an evocative intervention by a local artist or curator.

FLOW INFO

The second stage involved selecting commercial materials and products and meticulously assembling them in each niche, under idyllic lighting. Finally, thirteen different individuals were approached to revisit the spaces and add their own meaning, interpretation and media to each space.

 

 

 

FLOW INFO

Essentially a hybrid art-gallery rather than commercial outlet, FLOW was an experiment in retail which involved the co-orindation of a large number of people orchestrated to fit into a set framework. Each environment was processed by a three- stage design exercise. The architects first developed a concept for each brand, fostering different themes: industrial, retro, minimalist, traditionalist, organic, surreal, morbid and others which aren’t that straightforward to define.

The final result was a poetic assembly of beautiful objects, framed in a black box, meticulously finished by both artist and architect; astounding the foreign suppliers and product designers. The clients were also pleased by the fact that the setup of the new ‘showroom’ was very sustainable; whenever they would need to change a product for some reason or another, they would simply cover one niche during the installation works without disrupting the entire show space.

Images: Chris Briffa

FLOW 2011

Conceived as an extension to an existing multi-brand bathroom showroom, the clients needed a new space to house & showcase their high-end fixtures & designer pieces.

FLOW INFO

At FLOW, the conventional showroom layout was revisited and redefined. The architects presented a number of abstract, bathing environments; each set in a detached, self-contained niche; with each niche in turn housing an evocative intervention by a local artist or curator.

FLOW INFO

Essentially a hybrid art-gallery rather than commercial outlet, FLOW was an experiment in retail which involved the co-ordination of a large number of people orchestrated to fit into a set framework. Each environment was processed by a three- stage design exercise. The architects first developed a concept for each brand, fostering different themes: industrial, retro, minimalist, traditionalist, organic, surreal, morbid and others which aren’t that straightforward to define.

The second stage involved selecting commercial materials and products and meticulously assembling them in each niche, under idyllic lighting. Finally, thirteen different individuals were approached to revisit the spaces and add their own meaning, interpretation and media to each space.

The final result was a poetic assembly of beautiful objects, framed in a black box, meticulously finished by both artist and architect; astounding the foreign suppliers and product designers. The clients were also pleased by the fact that the setup of the new ‘showroom’ was very sustainable; whenever they would need to change a product for some reason or another, they would simply cover one niche during the installation works without disrupting the entire show space.

PROJECT TEAM: Chris Briffa, Darren Cortis, Violet Kulewska, Marcia Calleja Haber, Annaliese Mizzi, Sandro Valentino, Norbert Attard, Adrian Abela, Alexandra Pace, Matthew Pandolfino, Clemens Hasengschwandtner, Daniela Attard, Gabriel Caruana, Richard England, Vince Briffa, Lisa Gwen Baldacchino, Nigel Baldacchino, Charmaine Zammit.

Images: Chris Briffa